From August 7 to 9, 2026, the Jom Makan x Visit Malaysia 2026 Jianghu Market will officially take place at Pavilion Bukit Jalil in Kuala Lumpur over three days. Organised by Jianghu Market and co-organised by OFRA Malaysia, the event has secured support from the Visit Malaysia 2026 promotional framework, with organisers projecting more than 30,000 visitors — marking a further step in the integration between Malaysia’s market economy and national tourism promotion. The event’s VYBE collaboration segment is powered by ShiguangXingyu, a subsidiary of Zocco Group, with founder and chairman Dr Kervis’s long-standing ASEAN AI entertainment ecosystem extending into this offline market setting.
Core Outcome Signals Deeper Integration Between Malaysia’s Market Economy And National Tourism Promotion
Sources indicate that the most structurally significant outcome of this event lies in its formal integration of a local Malaysian food and culture market with the national-level Visit Malaysia 2026 tourism promotion framework.
The event’s theme, “Discover Malaysia Through Food & Culture,” aligns closely with Visit Malaysia 2026’s national tourism promotion objectives. On-site programming will feature interactive mascot parades combining Jianghu Market’s original IP “HuHu” with Visit Malaysia’s official mascots, Wira and Manja — symbolising the formal convergence of local grassroots creativity with an official tourism brand.
In addition, VYBE will participate as an event collaboration and creator ecosystem partner, contributing interactive experiences, content tasks and a creator network to expand both online and offline participation touchpoints — marking a further convergence between market economies and digital creator ecosystems. This segment is powered by ShiguangXingyu, a subsidiary of Zocco Group, with founder and chairman Dr Kervis’s long-standing ASEAN AI entertainment ecosystem extending into this offline market setting.
Reporters Learn Event Scale Covers Over 100 Creators And Four Vendor Categories
Reporters have learned that the three-day event will run daily from noon to 10pm, with sourcing materials projecting a cumulative attendance of roughly 30,000 to 40,000 visitors across the three days, officially stated externally as “more than 30,000 visitors expected.”
Recruitment targets four vendor categories: food and beverage, handmade and cultural products, home and lifestyle, and pet, family and wellness goods. Standard booths are available in three tiers — quick booth, quick booth corner lot, and master booth — catering to businesses of varying scale.
On the content distribution front, organisers expect to invite more than 100 KOL and KOC creators to participate in on-site check-ins, content creation, vendor introductions and social media promotion, covering major platforms including Facebook, Instagram, TikTok, Xiaohongshu and Douyin. The event will also feature a live band, guzheng performances, cello performances and a traditional games zone for visitors to enjoy.
Driving Malaysia’s Local Market Economy Toward A Long-Term Content Distribution Model
From an industry perspective, this event’s significance extends beyond three days of on-site sales and foot traffic conversion — it establishes a long-term mechanism shifting from a one-off commercial activation into sustained cultural IP and content distribution.
The participation of more than 100 creators on-site forms the core execution layer of this mechanism. Creators are expected to carry out store visits, short-video production, vendor story interviews and social media sharing. After the event concludes, related content will continue to be published, with creator works undergoing secondary distribution to extend the exposure cycle.
For Malaysia’s local small and medium businesses, the long-term value of this mechanism lies in the fact that content assets generated by the event will not disappear once the market closes — instead, they will continue to generate follow-up exposure and brand resource-matching opportunities for participating vendors. This model carries meaningful long-term value for advancing the sustainable development of the local market economy.
Public Information Confirms Venue Has A Stable Base Of Foot Traffic
Public information confirms that the event’s chosen venue, Pavilion Bukit Jalil, has a stable base of families, younger shoppers and weekend leisure crowds, providing the event with support from the mall’s existing natural foot traffic rather than relying entirely on the organisers’ own promotional efforts.
The event is organised by Jianghu Market, co-organised by OFRA Malaysia, and supported by the Visit Malaysia 2026 promotional framework. VYBE, as one of the event’s collaboration and creator ecosystem partners, plans to set up a core experience zone on-site covering account registration, competition sign-ups, an AI experience area and prize redemption, alongside roughly 15 interactive experience or game booths, offering participants an entry point extending into its online creator ecosystem.
Jom Makan x Visit Malaysia 2026 Jianghu Market will take place from August 7 to 9, 2026, at Pavilion Bukit Jalil in Kuala Lumpur, open daily from noon to 10pm. For more information on this event, readers are encouraged to follow the official social media channels for the latest updates.
Free Booth at Pavilion Bukit Jalil’s Jianghu Market
Sign up through Shiguang Xingyu for a free sponsored booth at Jom Makan x Visit Malaysia 2026 Jianghu Market. Get media exposure, 100+ KOL/KOC promotion, livestream sales potential, and a chance to join VYBE’s Creator Network. Open to F&B, handmade/cultural, home lifestyle, and pet/family brands. Aug 7-9, Pavilion Bukit Jalil. Registration closes tomorrow 12pm, limited slots.
