KUALA LUMPUR: Loob Holding Sdn Bhd has signed a significant master franchise agreement with Eureka Restaurant and Café, marking Tealive’s inaugural venture into the Middle Eastern market.
This strategic alliance is expected to catalyze the brand’s presence in the UAE, leveraging the extensive reach and local expertise of Eureka, a member of the prestigious Ilyas & Mustafa Galadari Group.
The partnership aims to meld Tealive’s innovative tea-based beverages with the local UAE culture, enhancing the dining experience across the region.
The move reflects a broader trend of Malaysian brands expanding globally, with Tealive set to open its flagship store in Dubai, a major step in its broader expansion strategy that targets key urban centers across the Emirates.
